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Which social media networks are your customers prefer?
As a business owner, you know the target demographic? Your product or your service is for men or women? Know what their interests are, or how they spend their time? The more detailed is the information you know about your customer base , the easier is the approach.
It is exactly what the marketing campaigns are based. This knowledge should play a strong role in deciding on what the appropriate social media you want to use to market your business. These questions largely dictate how to reach your audience.
No matter what you sell and to whom you sell it, chances are commensurate with your customer base, which is established somewhere in the social media landscape and grows more and more each day. When you find them and learn how to talk with them, then great results are possible.
It is useful to know that the landscape continues to dominate even the Facebook. The Google + still has not managed to convince the public, though Google is trying to promote through its own search engine, since it now gives priority to companies and users who have accounts in its own social network. Some analysts have predicted up to 200 million users by the summer.
Since then, Facebook is still dominant, and have your target demographic is primarily there to. Since all users of social media, 92% use Facebook, according to Search Engine Land.
Surely there are other social networks out there that offer effective ways of reaching your customers. Maybe your audience is B2B.LinkedIn is the top market for professionals and workers today, but according to research at present is dominated by 76% of men and women are much less. If your audience but is based more on women, then Twitter is more tailored to your needs, because feminisation of 68%.
The Youtube also provides a popular way to distribute content and visibility of your business. The popular website that hosts video, is currently the second largest internet search engine, behind Google.
There are countless other social networking sites out there that can help businesses. If you have not already, do a search on Google for social media and your industry.
You must find out who your customers are and what are their online hangouts, because without those things necessary information will be very difficult for your business.
Communications specialist with expertise in social media ,integrated marketing communications and new public relations, with emphasis on new media and unusually bellow the line interactive activities. Founder & Managing Director at about U Communications Particularly involved in the counseling literature piece of business support. Panagiotis Google Profile