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Why the strategy in social media is necessary?

Social Media Strategy 300x2251  The strategy for social media should not be sidelined by many small or medium business these days. The social media and social networking are becoming more popular and companies must participate on-line with their communities to reach all interested parties and make more sales. The Internet can be a great way for businesses and generating higher revenues and better reputation.

The purpose of this article is to share with you 3 basic steps that all business owners should implement if they want to develop their own strategy for social media.

Make sure that you develop clear goals and smart. You should have clear objectives and need to know why Mobilise on-line, you want to achieve and how it can succeed. Need to get smart goals that are specific, measurable, achievable, realistic and timely. As they say, “If you fail to plan then plan to fail.” So sure, you know what you are doing so only you know if something goes well or not.

Identify the tools of social media that your target audience uses. There are over 500 million registered users of Facebook worldwide. It is very likely that many of these users are potential customers. Some of your customers may be on Twitter and some on LinkedIn. Also some of your potential customers may prefer YouTube or various blogs. We need to identify what is the target audience and your active on-line. Then you can reach them with the techniques of creating new communities that are appropriate for your chosen platform. It makes no sense to create profiles or campaign for a social networking website that is not used by your target audience.

Integrate social media tactics with the tools off-line marketing. For most small and medium sized enterprises on-line marketing tactics can be used alone. It should be part of an integrated marketing campaign that uses both: online and offline techniques. This does not mean that social media is ineffective. You only need to note that you are dealing with people when you build that relationship.

The new media is no longer news. It is a part of everyday life for a growing number of people worldwide. Follow the tips mentioned above, which will help you develop an appropriate strategy in social media for your business. Good luck!

  Panagiotis Rosolymos (366 Posts)

Communications specialist with expertise in social media ,integrated marketing communications and new public relations, with emphasis on new media and unusually bellow the line interactive activities. Founder & Managing Director at about U Communications Particularly involved in the counseling literature piece of business support. Panagiotis Google Profile

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Tags: advertising, brand loyalty, brand loyalty marketing, business, crisis and issue management, crisis management, digital marketing, digital public relations, direct mail, e-consulting, e-marketing, event, event management, events, events management, Facebook, integrated marketing communication, interactive marketing, LinkedIn, marketing, marketing plan, media relations, Media Strategy, mobile marketing, new media, online marketing, pr, public relations, relationship marketing, reputation management, risk management, social media, social media marketing, Social Networking, Twitter, video marketing, viral marketing, web marketing, Youtube, δημιουργία, δημόσιες σχέσεις, διαφήμιση, διαχείριση κρίσεων, διοργάνωση, διοργάνωση εκδηλώσεων, επικοινωνία, παραγωγή

14 Responses to “-”

  1. lam %A %B %e%q, %Y at %I:%M %p #

    very nice social media and public relations tips at http://www.aboutu.gr

  2. kali %A %B %e%q, %Y at %I:%M %p #

    Public relations and social media needs strategy :)

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