When we think of public relations many people tend to think of one thing: the press release. The traditional use of the press release was to broadcast an event or business information in one media.O role of the press release is an important aspect, but public relations and try to build relationships with their customers something that is more important. Many stories and news coverage starting WOM (word of mouth), depending on what one hears or finds interesting from the media. Your customers can create and transferring messages from mouth to mouth free.
The key to remember here is that while in the past the PR team aimed to get as many news clippings could at present calls for PR PR teams can manipulate the media and customers. With the ability to reach most other objectives, whereas the old PR tactic only allowed to communicate with the media. Unfortunately there are still companies that are stuck in the past and do not make efforts to support the use of new members in public relations. We finally all understand that the core is the most common and that all others follow.
Some ways that will help you reach your customers using new PR strategy:
Strategies in social media. First, locate your customers active on-line and decide if it makes sense for you to go there, or if you would want to drive somewhere else using social media. .
Communicate with your customers. (Apart from sending newsletters.) Reach and use interactive communication techniques, putting them to evaluate current and future strategies.
It will help you immensely to understand exactly what they want and so will adjust more easily to their feet.
Assessment of views. After the collection of information and ideas, start evaluating them to ensure they are relevant, effective and above that will help strengthen relationships with customers and the media.
Implementing new strategies. If you find that something is not working, make a new plan or reorganize existing plan taking only that will help you.
Overall, we know that setting goals is one of the best ways to succeed in a public relations campaign, whether in the media or your customers. As I mentioned before, the correct target market will help you to perform actions as you will be targeted. Moreover, you can know better the needs of your customers, find lagging compared to the competition and to fix it.
With more and more emphasis on interaction with the audience, but also the proper guidance and influence of new media opens new horizons that only benefits can bring you.
Communications specialist with expertise in social media ,integrated marketing communications and new public relations, with emphasis on new media and unusually bellow the line interactive activities. Founder & Managing Director at about U Communications Particularly involved in the counseling literature piece of business support. Panagiotis Google Profile