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Women Marketing rules
There is no doubt about the dominance of women in the market. Global trends show that due to the current level of education of women, the decisive participation in the workforce and the ability to influence the purchasing frequency, is expected to lead the consumer economy for the next 25 years or more. Now is not just important but imperative, entrepreneurs focus on female consumers.
Let’s see the top 10 rules for the female consumers, to be able to reach the target and effectively:
1-Women purchase or influence most consumer products in a market.
2-Sex is the most powerful determinant of how a person sees the world and everything in it. It is more powerful than age, income, race or geography.
3-The structure of the brain in women and hormone levels, are different from those of men.
4-The priorities and philosophies are quite different from those of men.
The 5-female culture should be studied with the same emphasis that requires entering a foreign market. Having the female culture is the key to success for companies that depend on the female consumers.
6-The person who makes a sale is not necessarily epireastis decisions. Even if the woman has no personal income, determine the potential costs of households.
7-The pink is not a strategy.
If women are an important part of your customer base, should be proportionally represented on your management team.
8-There are significant trends that drive the world’s female population and should be considered when designing and making.
9-Women around the world are more similar than they are different.
10-When I meet the women, then men do and your customers happier.
Follow these rules religiously to effectively approach women.
Communications specialist with expertise in social media ,integrated marketing communications and new public relations, with emphasis on new media and unusually bellow the line interactive activities. Founder & Managing Director at about U Communications Particularly involved in the counseling literature piece of business support. Panagiotis Google Profile