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Content Marketing tips

When it comes to creating long form content on the internet, you should consider something more than what you say and how to say it. You should also consider how the content is displayed on a computer screen. Ever since the “explosion” of mobile web, more and more people have access to content via smartphones and e-readers, so you need to think about how your content will appear in these devices. Longer texts will not lure anyone to read them. You should ensure therefore that the long form content you “invite” the public and is easy to read
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I know, I know, more and more work right?

There are several tricks you can use to not have “heavy content” on your web pages, which is often observed with this technique of content marketing. Here are 5 tips for formatting your long form content:

Short paragraphs – Write short paragraphs about your long form content. One-paragraph proposal is perfectly acceptable on the Internet, because smaller sections offer more empty space. Longer texts in large sections are repugnant to the guests and short paragraphs make it easier to read content that may entice more people to read or share this content.

Color – Use color sparingly. If you overdo it with color, visitors will not know where to look. Using color to draw attention to specific parts of your content can make long form reading less intimidating.

Fonts – Choose fonts that are easy to read on screen, such as Verdana or Georgia. Also, consider using different fonts for titles and explanations for their distinguished readers. Different fonts may draw attention to certain parts of your content or simply “break” the long text.

Headlines – Some content management systems like WordPress and Blogger, allow you to use the formatting tools to create headings in your content quickly and easily. If you are not publishing tool offers easy to use formatting tools, you can still create titles with changing fonts.

Images – Import images into your text is a great way to add visual appeal and comfort in long your content.